6 responses

• donkeykonguk Aug 06, 2008
   

  oh man...

   
• todd Aug 06, 2008
   

  The ad's tag line was "There's a reason you've never heard of 'bus rage.'"

   
• todd Aug 06, 2008
   

  what timing.

   
• jessica Aug 06, 2008
   

  Oh, how awful! I can't imagine what it must have been like to be a passenger on that bus! Better a bus where the driver can pull over and people can evacuate than an airplane.

   
• Jim Cowie Aug 07, 2008
   

  now that I see the 'bus rage' advertising connection, I have to wonder whether this wasn't a viral PR buy gone wrong. or right, depending on your definition of brand engagement and awareness.

   
• amanda Aug 07, 2008
   

  wow.