WHITE PLAINS, NY (MARKET WIRE) To support its 17th year of US Open sponsorship, Heineken USA announced today a multi-faceted relationship with tennis star James Blake, along with other exciting consumer initiatives during the tournament Blake will host a consumer charity event on August 22 at the World Financial Center as well as headline customized US Open ads and new Heineken Premium Light(R) point-of-sale signage He will also attend this year's official US Open Player Party, hosted by Heineken Premium Light and the USTA, joining many of his fellow stars to celebrate the start of the tournament.